Upsells are a great way to increase income for your company.
Biblical Archaeology Review, for example, has an interesting upsell that has increased their profits tremendously.
In marketing their online product, this is what they charge:
- Digital magazine only – $19.95
- Digital library only – $29.95
- Both magazine and library – $34.95
59% of those who purchase chose the $34.95 option – the highest price.
A much smaller 23% purchased the digital library at $29.95.
And only 18% purchased the digital magazine at $19.95.
More people chose to opt in for the highest amount – increasing the profits of the company.
I can help you create a powerful upsell for your company. Give me a call at (310) 212-5727 or email Caleb at firstname.lastname@example.org for a complimentary critique.
Here are the rest of this week’s articles: