Here are three copy secrets to improve profitability:

  1. Create a special feeling. Use phrases like “exclusive offer,” “by invitation only” and “limited edition” to give your reader an extra-special feeling.
  2. Use intrigue and curiosity. Try using “Do not bend” or “Do not destroy without opening” as an outside envelope teaser for a direct mail piece. Your job is always to get someone to open the envelope – and these tactics work.
  3. Give a freebie. Use a headline, subhead or teaser that offers the reader a free sample or free trial. For example, recently used: “Glad you’re back – get 20 FREE 4×6 prints with your next upload.”

Want more advice on great direct response copy? Give me a call at (310)212-5727 or email Caleb at



Here are the rest of this week’s articles:

Turning New Leads into Sales: Igniting 100% Increase in Conversions for Midwest Center for Stress and Anxiety

Mobile Marketing: 7 Marketing Truths That Can Make You More Money

Testing Corner: Creating a Powerful, Profitable Upsell