Everyone knows how powerful “FREE” is … but it’s tricky to use in digital marketing nowadays thanks to spam filters and Facebook or Google rules.
But did you know that one of the most highly effective words in the direct marketer’s dictionary today is the word “NOW.”
Just that one little three-letter word can supercharge your response rates because it conveys a subtle urgency.
Consider the following sentence …
“Subscribe and you’ll receive a FREE bonus.”
That’s good. But now consider this improved sentence …
“Subscriber now and you’ll get a FREE bonus.”
Immediately, you should feel how much more powerful the second sentence is with “now” inserted. That’s because “now” is a psychological trigger word that drives people to act rather than dismiss you.
After all, the goal is to get them to act before they move on because once they’re gone, you’re history.