What should a marketer do during the recovery period? To properly advertise and market, there are certain things you should and should not do based on our years of experience in marketing during the past five recessions. We would like to share these with...
This is a once-in-a-lifetime opportunity to break the chains of retail and see your sales soar with direct-to-consumer marketing. I know because I’ve helped guide health, nutrition, and supplement companies to success and dominance through 5 recessions. None have been...
When I got the call from TheStreet.com, they were not sure what to do. Sales were going down. Competition was increasing. It was the middle of a recession/down market. Plus, TheStreet.com saw existing ad revenue drop when the market dropped…and that’s what happens in...
Your database is a gold mine for: re-orders up-sells cross-sells And if you have a database of leads, your best performing list for conversion…is your leads. I’ve worked with companies through 5 recessions. Here is what I’ve learned: Your database is...
You may be overlooking a treasure trove of money sitting right under your nose. And right now, in these uncertain economic times, every cent counts. One of my companies in our integrated marketing and advertising group makes thousands, sometimes hundreds of thousands...
When crafting your direct response copy, you always want your copy to be dynamic, exciting and alive. One of the best ways to do this is with active, descriptive verbs. Take a look at the following two sentences. Which do you think brings more vibrancy? The chief...
