Health Webinar

Health Webinar

This is a once-in-a-lifetime opportunity to break the chains of retail and see your sales soar with direct-to-consumer marketing. I know because I’ve helped guide health, nutrition, and supplement companies to success and dominance through 5 recessions. None have been...
Mine Your Database for Profits in a Recession

Mine Your Database for Profits in a Recession

Your database is a gold mine for: re-orders up-sells cross-sells And if you have a database of leads, your best performing list for conversion…is your leads. I’ve worked with companies through 5 recessions. Here is what I’ve learned: Your database is...
Copy Corner: Energizing Verbs for Maximum Punch!

Copy Corner: Energizing Verbs for Maximum Punch!

When crafting your direct response copy, you always want your copy to be dynamic, exciting and alive. One of the best ways to do this is with active, descriptive verbs. Take a look at the following two sentences. Which do you think brings more vibrancy? The chief...
Direct Mail in a Coronavirus Online World

Direct Mail in a Coronavirus Online World

Direct mail in a Coronavirus online world is generating dramatically higher response rates for home addresses in marketing for consumers and businesses. In the coming post-coronavirus world, we expect the positive results to get even better. Why? Your prospect at home...