by DMU | May 14, 2019 | Integrated Marketing, JOBS Act, Successful Marketing Campaigns, Uncategorized
Let me tell you about a powerful marketing secret that can drastically boost your response— it’s your offer. In a marketing campaign to generate investors for a new start-up company, I first created powerful copy and graphics in a magalog form to be able to excite the... ![6 Powerful Strategies for Reducing Your Abandoned Shopping Cart Losses [video]](https://cdmginc.com/wp-content/uploads/2019/05/6.jpg)
by DMU | May 7, 2019 | Advertising & Marketing, New Strategies and Tactics, Uncategorized
If you’re ever frustrated by the number of people who abandon your online shopping cart before completing the purchase, then here is good news. You can dramatically increase your likelihood of completing the sale with just a few simple steps: Sale Saver #1: Restate... 
by DMU | Apr 30, 2019 | Advertising & Marketing, digital marketing, Integrated Marketing, Successful Marketing Campaigns, Uncategorized
Let me tell you about an incredible new product launch and what made it successful. Sun Chlorella is supplement created by entrepreneur George Higashida. George had great success in Japan…but wanted to introduce Sun Chlorella to the U.S. The trouble was that George... 
by DMU | Apr 8, 2019 | Advertising & Marketing, digital marketing, New Strategies and Tactics, News_Events, Successful Marketing Campaigns, Uncategorized
Hulu is now testing a revolutionary new type of ad. It plays during a TV show or movie…but it’s not a commercial. It’s much subtler. These ads could succeed in getting great response….or they could fail. Only time and testing will prove how well they work. Here are 5... 
by DMU | Apr 2, 2019 | Latest Direct Mail, New Strategies and Tactics, Uncategorized
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents of companies and even marketing directors are making a tragic, strategic and tactical mistake. Direct mail is still a powerful lead or sales tool... 
by DMU | Apr 1, 2019 | Uncategorized
Health Alert is an alternative health company with a story that shows the American dream come true – from “rags to riches,” a true multimillion dollar success story. But when I first talked to the founder, Dr. Bruce West, it was only a dream. So, how did... 