Copy Corner: The Incredible Power of NOW

Everyone knows how powerful “FREE” is … but it’s tricky to use in digital marketing nowadays thanks to spam filters and Facebook or Google rules. But did you know that one of the most highly effective words in the direct marketer’s dictionary today is the word “NOW.”...
Get It Done Before Postages Costs Go Up … Again

Get It Done Before Postages Costs Go Up … Again

First the United States Postal Service (USPS) promised NO price increases for 2020 … then they backtracked. Effective January 26, 2020 you’ll see the following proposed price increases: Product Current Proposed Change Small Flat-Rate Box $7.90 $8.30 +5.1% Medium...
Sizzling Copy: A Critical Key for Successful Marketing

Sizzling Copy: A Critical Key for Successful Marketing

When writing your marketing content, make sure to use sizzling copy. This is the kind of copy that keeps your readers interested…and likely to make a purchase. Sizzling Copy: Use the Right Words There are certain words, that when used, create better response. It...