Copy Corner: The Compelling Power of the Origin Story

Copy Corner: The Compelling Power of the Origin Story

One of the most powerful and compelling ways to: Create believability and credibility Define your unique selling proposition (USP) Gain confidence and trust Overcome skepticism Bridge the gap between interest/action and leads/sales Encourage interest and relationship...
Upcoming Conference Where I’ll Be Speaking: FreedomFest

Upcoming Conference Where I’ll Be Speaking: FreedomFest

I’ll be speaking at FreedomFest, from July 17-20 in Las Vegas, Nevada. FreedomFest is the nation’s largest conference for Libertarians, Conservatives and free-market, pro-freedom advocates. There will be over 2,000 attendees…and 250+ speakers, including Ex Fed Reserve...
Miss My Last Webinar on Direct Mail?

Miss My Last Webinar on Direct Mail?

For anyone thinking about or using direct mail, this webinar is a must. Test results. Little-known response boosters. New tactics, formats, and strategies. It’s called Winning Direct Mail Secrets and Trends that Can Double Your Response and Supercharge Your Profits....