A marketer’s job is to sell his or her company’s service or product. Or is it? Actually, the sale should only ever be secondary to helping your potential prospects. Your primary focus should be on helping them be smarter, healthier, happier. Once they feel those...
Everyone knows how powerful “FREE” is … but it’s tricky to use in digital marketing nowadays thanks to spam filters and Facebook or Google rules. But did you know that one of the most highly effective words in the direct marketer’s dictionary today is the word “NOW.”...
First the United States Postal Service (USPS) promised NO price increases for 2020 … then they backtracked. Effective January 26, 2020 you’ll see the following proposed price increases: Product Current Proposed Change Small Flat-Rate Box $7.90 $8.30 +5.1% Medium...
When writing your marketing content, make sure to use sizzling copy. This is the kind of copy that keeps your readers interested…and likely to make a purchase. Sizzling Copy: Use the Right Words There are certain words, that when used, create better response. It...
The V.I.V.A.™ (Valuable Information, Value-Added) direct marketing system is designed to: Dramatically increase your sales and profits Set your company apart with a Unique Selling Proposition (USP) Create a “branding” effect to help you gain market share Overcome...
After you generate a lead, then what? You close the sale. It seems like obvious advice, but I’ve seen so many people who forget this simple rule by avoiding the uncomfortable. Many marketers make this terrible marketing blunder on the follow-up – they act as if...
