Most marketers are so excited about their own product or service that they’re convinced the prospect should be as well. They ignore the pervasive problem of disbelief. Of course, disbelief kills leads and sales, so marketers should do everything they [...]
In the spirit of the Thanksgiving holiday, I’d like to share with you a few things I’m grateful for this year. I hope you will return the gesture and share with me what you are grateful for as well. Please [...]
We recommended bringing together a group of newsletter writers to meet the company during peak conference season. Most marketers — including B2C — can identify a small, hard to reach audience that could be highly profitable. For one marketer, the [...]
What makes a landing page that creates response and profits? Your leads have opened your direct mail, or email, or clicked your Facebook or digital ads. They come to your website or landing page but, instead of being intrigued an [...]
Direct mail is still one of the best ways to market your product or service… even in an online world. The response rates, targeting and scientific marketing have dramatically improved in the last few years. Here are three little known [...]
