Direct Mail in a Coronavirus Online World

Direct Mail in a Coronavirus Online World

Direct mail in a Coronavirus online world is generating dramatically higher response rates for home addresses in marketing for consumers and businesses. In the coming post-coronavirus world, we expect the positive results to get even better. Why? Your prospect at home...
[Copy Corner] The Deadliest Copy Mistake to Avoid

[Copy Corner] The Deadliest Copy Mistake to Avoid

A deadly mistake many marketers make is trying to change their prospects’ attitudes. You can’t. Remember, you can’t teach a pig to sing. Instead, use your prospects’ own views as a tool to sell your product or service. You can do this by writing copy that tracks your...
Let’s Give Thanks For Our Freedom

Let’s Give Thanks For Our Freedom

In the spirit of the Thanksgiving holiday, I’d like to share with you a few things I’m grateful for this year. I hope you will return the gesture and share with me what you are grateful for as well. Please write to me at craig@cdmginc.com. Top of my list is God. I am...
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