by Craig Huey | Apr 10, 2020 | Uncategorized
Direct mail in a Coronavirus online world is generating dramatically higher response rates for home addresses in marketing for consumers and businesses. In the coming post-coronavirus world, we expect the positive results to get even better. Why? Your prospect at home... ![[Testing corner] Which Headline Increased Response by 61%?](https://cdmginc.com/wp-content/uploads/2020/01/3.1.jpg)
by Craig Huey | Jan 30, 2020 | Uncategorized
This week, let’s do this backwards. I’m going to tell you the results of a magalog cover test and then you tell me what elements you think increased response. Remember, a magalog looks like a magazine, but it’s a sales piece (see video brief here). Take a look at the... ![[Copy Corner] The Deadliest Copy Mistake to Avoid](https://cdmginc.com/wp-content/uploads/2020/01/2.1.jpg)
by Craig Huey | Jan 30, 2020 | Uncategorized
A deadly mistake many marketers make is trying to change their prospects’ attitudes. You can’t. Remember, you can’t teach a pig to sing. Instead, use your prospects’ own views as a tool to sell your product or service. You can do this by writing copy that tracks your... ![[Video] How to Create a Winning Landing Page](https://cdmginc.com/wp-content/uploads/2020/01/Landing-Page.jpg)
by Teresa Barselaar | Jan 23, 2020 | Uncategorized
How do you bring in leads on your website? Don’t use your corporate website. Too much navigation and too many distractions depress response. What you need is to create a winning landing page! Landing pages have … Strong direct response copy Winning... 
by Craig Huey | Nov 27, 2019 | Uncategorized
In the spirit of the Thanksgiving holiday, I’d like to share with you a few things I’m grateful for this year. I hope you will return the gesture and share with me what you are grateful for as well. Please write to me at craig@cdmginc.com. Top of my list is God. I am... 
by Craig Huey | Nov 15, 2019 | Direct Response TV and Radio, Uncategorized
With the amazing power of addressable TV, good 120-minute TV commercials and infomercials are making a comeback … and they’re boosting response. Even better, you can reuse your commercial or infomercial on multi platforms to increase response rates further. Write and... 