This week, let’s do this backwards. I’m going to tell you the results of a magalog cover test and then you tell me what elements you think increased response. Remember, a magalog looks like a magazine, but it’s a sales piece (see video brief here). Take a look at the...
A deadly mistake many marketers make is trying to change their prospects’ attitudes. You can’t. Remember, you can’t teach a pig to sing. Instead, use your prospects’ own views as a tool to sell your product or service. You can do this by writing copy that tracks your...
How do you bring in leads on your website? Don’t use your corporate website. Too much navigation and too many distractions depress response. What you need is to create a winning landing page! Landing pages have … Strong direct response copy Winning...
In the spirit of the Thanksgiving holiday, I’d like to share with you a few things I’m grateful for this year. I hope you will return the gesture and share with me what you are grateful for as well. Please write to me at craig@cdmginc.com. Top of my list is God. I am...
With the amazing power of addressable TV, good 120-minute TV commercials and infomercials are making a comeback … and they’re boosting response. Even better, you can reuse your commercial or infomercial on multi platforms to increase response rates further. Write and...
For consumer marketing, a new study shows the importance of Mobile Optimizing your lead generation or sales. This means your ads or landing page conversion series is powerfully optimized for cell phone users. Here are six important findings you should know. The...
![[Testing corner] Which Headline Increased Response by 61%?](https://cdmginc.com/wp-content/uploads/2020/01/3.1.jpg)
![[Copy Corner] The Deadliest Copy Mistake to Avoid](https://cdmginc.com/wp-content/uploads/2020/01/2.1.jpg)
![[Video] How to Create a Winning Landing Page](https://cdmginc.com/wp-content/uploads/2020/01/Landing-Page.jpg)
