by Craig Huey | Nov 15, 2019 | Uncategorized
For consumer marketing, a new study shows the importance of Mobile Optimizing your lead generation or sales. This means your ads or landing page conversion series is powerfully optimized for cell phone users. Here are six important findings you should know. The... 
by Craig Huey | Nov 9, 2019 | Successful Marketing Campaigns, Uncategorized
A marketer’s job is to sell his or her company’s service or product. Or is it? Actually, the sale should only ever be secondary to helping your potential prospects. Your primary focus should be on helping them be smarter, healthier, happier. Once they feel those... 
by Craig Huey | Nov 9, 2019 | Uncategorized
Everyone knows how powerful “FREE” is … but it’s tricky to use in digital marketing nowadays thanks to spam filters and Facebook or Google rules. But did you know that one of the most highly effective words in the direct marketer’s dictionary today is the word “NOW.”... 
by Craig Huey | Oct 31, 2019 | Uncategorized
First the United States Postal Service (USPS) promised NO price increases for 2020 … then they backtracked. Effective January 26, 2020 you’ll see the following proposed price increases: Product Current Proposed Change Small Flat-Rate Box $7.90 $8.30 +5.1% Medium... 
by Craig Huey | Sep 3, 2019 | Uncategorized
When writing your marketing content, make sure to use sizzling copy. This is the kind of copy that keeps your readers interested…and likely to make a purchase. Sizzling Copy: Use the Right Words There are certain words, that when used, create better response. It... 
by Craig Huey | Aug 6, 2019 | New Strategies and Tactics, Successful Marketing Campaigns, Uncategorized
The V.I.V.A.™ (Valuable Information, Value-Added) direct marketing system is designed to: Dramatically increase your sales and profits Set your company apart with a Unique Selling Proposition (USP) Create a “branding” effect to help you gain market share Overcome... 