Here are 6 short, but powerful things you should know:

1. Chat Advertising: The Key Difference in Strategy

Unlike traditional keyword advertising ChatGPT ads are increasingly shaped by conversational context and user intent.

Ads for conversational AI is evolving from an informational teel into a discovery and commerce platform, creating a new environment where relevance matters even more than placement. It’s hyper targeted based on the question asked. The ad needs to help answer the question.

2. FTC: New Attack on Amazon

The FTC has drafted a complaint against Amazon over claims it misled advertisers.

They claim amazon had hidden ad pricing, with civil penalties for this deception potentially running into the billions.

This isn’t the first time Amazon has been the target of the FTC.

The agency secured a $2.5 billion settlement against the company in 2025 over deceptive Prime practices.

3. ChatGPT Ads Grow Internationally

ChatGPT ads have scaled to seven markets entering Japan and South Korea, with Latin America territories like Brazil and Mexico.

Over 2,000 brands are now advertising on ChatGPT through its platform.

4. School Marketing Update

It used to be that the back-to-school boxing season as a late-summer event.

But today’s value-driven consumers start planning in June.

Here are some things you should know:

  • Office supplies buying spike the week of July 7 seeing a 10x surge within weeks – before falling back to baseline in August.
  • 96% of shoppers say manufacturers special discounts influence their purchases

5. Meta’s New Ad Strategy

Meta’s new Andromeda algorithm is causing Meta marketers to see a drop off in response.

Why?

Response drops when it sees repetition as less ads are delivered.

The new solution?

Create 12 to 200 ads every month.

6. Meta: Downsizing

Meta has been downsizing – but also cleaning house of waste and inefficiency.

Meta, the company that owns and operates Facebook, is going through some hard times.

There were massive layoffs of 11,000 in 2022 and another 10,000 months later.

Another 3.600, whom CEO Zuckerberg claimed were “low performers,” were laid off in 2025.

In May of this year, another 8,000 were let go.

Meta currently employs nearly 79,000 people, down only 7,000 from its 2022 high.