One of the most powerful new breakthroughs in marketing and advertising is geofencing.
This is different from geotargeting.
Geofencing is a powerful way to target a specific audience’s mobile IDs like never before.
And in the tests that we have been doing, the results have been incredibly successful.
Geofencing can be broken down into four parts …
- Pick a particular location.
- Identify the mobile IDs of those in that location.
- Deploy Facebook, Google, and videos to those individuals.
- Enjoy a great new stream of leads and sales.
But What’s the Difference Between Geofencing and Geotargeting?
They sound like the same thing, but they’re actually different enough to have an impact on response rates.
With geofencing, you are identifying one or more locations and creating a database of hot prospects. For example, you can pull the mobile ID of anyone who has gone into a Bloomingdales or Neiman Marcus store in the last three months … six months … or a year. And then deploy marketing material to them.
Geotargeting is simply marketing in a particular geographic area or to people who have entered into a retail store.
Geofencing, however, is targeting a particular group of people over a period of time and using their mobile IDs.
The Winning Formula
Recently, we helped a pro free-enterprise candidate run a powerful marketing campaign with breakthrough success and without breaking the bank.
He was running against candidates each spending millions of dollars … and against the Republican establishment. He didn’t have millions to spend on his campaign, and he had no name recognition either.
So we used geofencing as part of a winning formula.
We “fenced” 74 different Evangelical churches in the candidate’s district and gathered 94,000 mobile IDs for people who had attended any one of those churches in the prior six months. We then sent them video, Facebook and Google ads.
The campaign’s goal was to get petition signers. With our geofencing strategy, we were able to get more than 10,000 signatures.
This high-impact databased also handed us …
- More than 100,000 landing page visitors.
- 942,000 ad impressions.
- And 288,000 video views.
All for under $50,000.
Geofencing has many purposes.
For example, if you’re marketing country music or country music concerts, you can geofence one or more concerts that have taken place in the last few months, pull out the list of people who attended these, and using their mobile IDs, market your products to them.
- Right now we’re working on a program where we’ve identified people who went to a high end mountain resort and stayed at a hotel or visited the resort’s villages. We are now marketing real estate in that resort area to these targeted people.
- You can take a retail store like Whole Foods across the U.S., identify the mobile ID of anyone who has been to that store in the last six months … and we are now looking to market CBD oil to them.
- We are taking people who have gone to investment conferences all over the U.S. to market investment products to them.
In short, geofencing is a particularly powerful tool to use for any marketing and advertising campaign.
If you’re not already using geofencing in your direct response marketing campaigns, give us a call on 615.933.4647 (or email [email protected]). Let’s show you what it can do for your response rates.
