America has shut down.

Whether your business is in the business-to-business or business-to-consumer space, you must take immediate action to survive, profit, grow, and yes … dominate your market.

What you do now will make all the difference when this historic pandemic depression is done.

I know, because I’ve helped guide companies through 5 recessions.

None have been as bad or as severe as this. In fact, this could be worse than The Great Depression of 1929.

  • Should you cut your budget?
  • Should you do any kind of marketing or advertising? If so, what?
  • How long will this depression last?
  • What should you be doing in the days, weeks, and months ahead?

Based upon what I’ve learned from during the last 40 years helping companies survive and prosper, we’re putting together a free emergency webinar to help guide you through these difficult times.

This will go live at 1 p.m. on Tuesday, April 28th, 2020.

Email me now and I will send registration details and an action guide:

Most companies, including your competitors, are going to do nothing.

They’re frozen.



But …

If you use the right strategies and tactics during this time of crisis, you will not only see your sales and profits restored … you could position yourself to dominate your market.

Some Presidents and Marketing Directors are acting like it isn’t possible to do anything – let alone something – during this economic catastrophe.

They’re dead wrong.

That’s why Caleb Huey and I will share the tactics and strategies we’ve learned from the 5 previous recessions (and numerous other disasters) … and show you how to – based on history, facts, results, and experience – survive what we’re calling The Great Depression of 2020.

The big question is: Why should you listen?

During this hour long, actionable, concise webinar, Caleb and I will give you an understanding of:

  • The economic collapse we currently have, what it means, and how long it will last from a marketing prospective …
  • 4 little-known, powerful lessons from past recessions …
  • 3 surprising scenarios for what could lie ahead in the coming months … and how to prepare for all of them …
  • The #1 blunder most markets will make during this pandemic depression (and how to easily avoid it) …
  • 7 recession proof tactics and strategies that your competition will overlook, but that will lead your company to dominate your market …
  • 3 ways to cut marketing and advertising costs without harm … and what never to do when cutting your budget …
  • 5 overlooked techniques to mine your database for hidden profit …
  • How properly executed direct response copy can double or triple your response in the upcoming recovery: what to say and what not to …
  • The amazing secret companies have learned that enabled them to dominate their market after a recession (and even a depression) …
  • What every President and Marketing Director (in both the B2B and B2C space) must know about a V Curve, a U Curve, and an L Curve …
  • What to change in your marketing – now …
  • The dramatic crash in media cost and how to take advantage of it …
  • And the little-known, yet dramatic, increase and responses to certain types of marketing offers right now.


This webinar is free to you as a subscriber of Direct Marketing Update.

Please note that this isn’t one of this bait and switch webinars so common in marketing today. There isn’t some major sales pitch at the end. And there is no catch.

It’s just facts. No hype.

Just actionable advice. No theories.

This is a webinar in the true sense of the word, and in normal times we would charge $149.00 for a virtual seat.

But we’re offering it to you today, for free.


Because, as a valued subscriber to Direct Marketing Update we have made it our mission to give you valuable direction and vision … now more than ever.

Email me now and I will send registration details and an action guide:

No matter your business or your customer, you will benefit from the response-boosting secrets we’ll reveal in this 60-minute, information-packed webinar.

In short, at no cost to you, I’ll reveal the most effective tactics you must use during times of economic crisis and what to expect as the market recovers.

Here are 2 important things you should remember about this webinar:

  1. Nowhere else will you find these specific recommendations and practical tips to supercharge your marketing in this time of crisis.
  1. You’ll discover what history has shown happens to companies that cut their marketing budgets during times like these … and those who use the strategies we are talking about.

I urge you to set aside time on April 28th at 1 p.m. Eastern to attend our webinar – Marketing and Advertising During the Historic Pandemic Crisis: 7 Emergency Actions Presidents and Marketing Directors Should Do Immediately in this Economic Crisis.

Click here for a link to my new book: “The New Multichannel, Integrated Marketing: 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now”

And please, forward this invitation to your friends and colleagues who you believe would benefit from listening as well (they don’t need to be a Direct Marketing Update subscriber).

We hope to see you on April 28th at 1 p.m. Eastern.