Direct mail in a Coronavirus online world is generating dramatically higher response rates for home addresses in marketing for consumers and businesses.

In the coming post-coronavirus world, we expect the positive results to get even better.


Your prospect at home is reading more carefully direct mail and responding.

After we return to work, these habits should have been established … Plus many will continue to work at home.

How can you do direct mail right – so you don’t waste time or money?

Here are three suggestions:

  1. Watch the short 8-minute training video, called, Direct Marketing in an Online World
  1. Read my new book, The New Multichannel Integrated Marketing: 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now. It goes into direct mail plus the integration of other media. You can order it here or on Amazon.
  1. Call me at (310) 947-6120, or email me at to discuss:
  • A free critique of your existing campaign and strategy.
  • Start a new direct mail campaign now.
  • Revise your existing campaign for a post-coronavirus world.