There is hope.

But you must have vision, and the right strategy and tactics to win big in generating leads and sales.

More than 20 states are about ready to have people return to work. Many other states will soon follow.

Even Europeans are heading back to work.

To help you, our valued Direct Marketing Update subscriber, turn the devastating economic reality into an opportunity, by giving you insights on how to generate leads and sales … and become the dominant player in your market, we are hosting a FREE webinar on Tuesday, April 28th at 1 p.m. Eastern.

It’s called …

 

Marketing and Advertising During the Historic Pandemic Crisis:

7 Emergency Actions Presidents and Marketing Directors Should Do Immediately in this Economic Collapse

 

Please let me know if you’ll be watching so I can send you the Action Guide that accompanies the webinar … and the sign in instructions for the webinar itself.

Email me now at [email protected]

What We’ll Cover …

Together with Caleb Huey, my Vice President of Creative Strategy at CDMG, I will answer some of your most burning questions about what to do in these uncertain times. And we’ll help you avoid what we have identified as 7 costly, even deadly, blunders. For example,

  • Should you cut your budget?

 

  • Should you do any kind of marketing or advertising? If so, what?

 

  • How long will this depression last?

 

  • And what should you be doing in the days, weeks, and months ahead?

In short, during the hour-long, concise, actionable webinar, I will share what I have learned during the last 40 years helping companies survive and prosper through good times AND bad.

Because, while most companies, including your competitors, are going to do little to nothing, now is the best time to implement the right strategies and tactics so that your sales and profits soar … and you take the lead in your space

Here’s a sneak preview of what Caleb and I will cover on Tuesday, April 28th, starting at 1 p.m. …

  • The economic collapse we currently have, what it means, and how long it will last from a marketing prospective …

 

  • 4 little-known, powerful lessons from past recessions …

 

  • 3 surprising scenarios for what could lie ahead in the coming months … and how to prepare for all of them …

 

  • The #1 blunder most marketers will make during this pandemic depression (and how to easily avoid it) …

 

  • 7 recession proof tactics and strategies that your competition will overlook, but that will lead your company to dominate your market …

 

  • 3 ways to cut marketing and advertising costs without harm … and what never to do when cutting your budget …

 

  • 5 overlooked techniques to mine your database for hidden profit …

 

  • How properly executed direct response copy can double or triple your response in the upcoming recovery: what to say and what not to …

 

  • The amazing secret companies have learned that enabled them to dominate their market after a recession (and even a depression) …

 

  • What every President and Marketing Director (in both the B2B and B2C space) must know about a V Curve, a U Curve, and an L Curve …

 

  • What to change in your marketing – now …

 

  • The dramatic crash in media cost and how to take advantage of it …

 

  • And the little-known, yet dramatic, increase in responses to certain types of marketing offers right now.

 

This webinar is free to you as a subscriber of Direct Marketing Update.

All I ask is that you please let me know if you’ll be watching so I can send you the Action Guide that accompanies the webinar … and the sign in instructions for the webinar itself for that day.

Email me now at [email protected]

You can also reach me at 615.933.4727.

Hope to see you on Tuesday, April 28th at 1 p.m. Eastern.