A videolog is a direct mail piece that contains a video.
The videolog is awesome for a lead generation campaign, high-end donor, client up-sell, or product introduction.
But it can also be a powerful lead generation tool.
Architectural design firm Anderson saw a 14% response rate that has now generated $258,000 and expects to add another $699,000 in sales.
Anderson sent out a direct mail piece with a strong sales letter and a 4-page brochure that when opened contained a video that plays when opened.
The video can run from 3 to 30 minutes.
Here is a video brief where I show you how this works, in about 2 minutes.
If you’d like to talk to me about creating a powerful videolog for your next marketing campaign, email Johnny, our videolog specialist, at firstname.lastname@example.org or call him at (615)933-4647.