In writing direct response copy for your digital ads, Facebook ads, website or landing page, TV commercial, video, direct mail and/or email – you must clearly and concisely present your value proposition.

Most think a value proposition is only the offer. But a value proposition is slightly different and critical.

It is not just your price, your discount, your guarantee, or your premium. It’s that and the perception of your product, service, company and direct or indirect competition by your prospects and customers.

It’s based on perceived needs by your prospect and how well you can fill it.

It’s based on alternative choices … including no choice at all.

It’s your complete presentation of your value considering all impacts on decision making by your prospect.

Is your value proposition impactful, clear and exciting, causing me to want to respond?

If I were to look at your marketing now, what would I see? Is it powerful and compelling?

If not. Don’t delay. Ask yourself if you’re presenting your complete value proposition from your prospect’s perspective – not your perspective.

For a free critique on your current marketing strategy, give us a call at 615-933-4647 or email Craig at