Everyone is attracted to the word FREE. However, sometimes it takes a little more than just one free offer to get your prospects to bite.

Often when I speak at conferences, I’ll offer a free 15-minute consultation or a free subscription to my newsletter, which is packed with direct marketing tips.

The Test:

Recently, an online test was conducted to see what would entice people to sign up for a free email newsletter.

Test A: The landing page listed all the benefits of subscribing to the “very valuable newsletter.”

Test B: This offer was for both, a free subscription to the newsletter and a free “Special Report.”

The Results:

The second offer proved to be the clear winner, generating 55% higher response in signups.

Why do you think this is? Give us a call at 615-933-4647 or email Craig at craig@cdmginc.com.