For the first time in American political and spending history, 63% of all spending for the 2022 midterm election is “issue” oriented.
These are ads on issues such as:
- Abortion
- Inflation
- Gas
- Crime
And more…
This included Political Action Committees (PAC) for ballot initiatives and referendums.
This is up over 2022 and 2018.
The total forecast for political spending in 2022 is $96 billion for broadcast, cable, streaming, and digital platforms. This does not include the millions spent on direct mail – See Giant Ad Spends: How the midterm elections are creating record-breaking ad spends that are impacting you.
For a guide to the best political marketing and advertising strategies, see Political Marketing Breakthrough Success: 7 Advanced Strategies to Winning an Election.
Need help in your political marketing? Call 615-490-8832 or email Craig at [email protected]
