That’s a big average ROI increase that will help your bottom line, and it’s all from using multi-channel marketing. Leaving those using only Facebook or Google in the dust.
600 marketers found that they boosted their response rate by 84% by using 4 to 6 different marketing channels in their advertising campaigns, verifying they are enjoying a much better Return On Investment (ROI) than using just 1 or 2 marketing channels.
That’s proof that multichannel marketing is a powerful strategy.
In fact, my team’s best campaigns use Facebook, Google, Pre-rolls, native advertising, Addressable TV, email, and depending on the product or service, other channels.
And we have found that adding just one additional channel to your campaigns could boost your Return On Investment even more… by double digits, in fact.
Let me give you an example.
Take direct mail.
That’s right! In an online world direct mail, with multichannel support, boosts response more than adding other channel alternatives.
In tests comparing the effectiveness of having direct mail included in a multichannel campaign or not, those who used direct mail enjoyed an extra increase of 18% or better ROI.
Interested in multichannel marketing or in adding direct mail to your marketing mix?
Call Craig at 615-490-8832 or email him at email@example.com. We’re here to help guide your success.
And don’t forget to get my book, The New Multichannel, Integrated Marketing: 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now.
You can also call us at 615-813-6633 to order a copy.
Lastly, we’ll accept a check made payable to Media Specialists mailed to us at our office located at 1313 4th Avenue North, Nashville, TN 37208. Be sure to indicate the book title with your check.