E-commerce is a megatrend.

In the early days of E-commerce, we were using the few digital opportunities that were available at the time to grow companies and launch products.

Today the options are many and multiplying every year…

And what is fueling much of our ad agency’s digital strategies is the dramatic growth of E-commerce.

The pandemic was a huge boost to some industries such as nutritional supplements, which took a huge boost.

Before the pandemic, E-commerce made up just 12% of all sales… However, after the pandemic, E-commerce sales continued to climb, and at an even greater rate.

By 2020 it climbed to 16% of all sales, and it continues to steadily climb.

You can see by the chart, after the pandemic, there was a leveling off, and then stability, followed by growth.

Here are 5 things you should know about E-commerce:

#1: The marketing environment continues to change

Digital marketing strategies undergo dramatic changes every year, where platforms and tactics must change in order to keep up with maximizing return on investment (ROI).

#2: Staying ahead of new digital strategies

Today, digital strategies include not only traditional digital marketing but:

  • Transactional data modeling (TDM)
  • Strategic app marketing (SAM)
  • Pre-rolls to alternative digital sources, including Rumble
  • Data-driven addressable TV

#3: Increase response by 89% and much more…

Reach your target audience and increase your response and profitability.

E-Commerce works best with multichannel marketing. Using digital, direct mail, social media, and more will increase your response by 89%.

#4: Direct mail renaissance

Direct mail is being used increasingly by companies to increase their E-commerce largely because of new creative formats and the powerful Transactional Data Modeling (TDM) giving you more precise and targeted data.

#5: Video formats

More and more companies experimenting with video including, TV, infomercials, VSLs, pre-rolls, addressable TV, and connected TV.

Here are 2 suggestions: