What are your prospect’s greatest fears that could kill or cripple your sales?
For many, it’s the economy and its impact on their businesses.
You should address — not ignore — your target market’s fears and anxieties.
These can include:
- Another Business Downturn
- Unemployment
- Stock market Crash and Volatility
- Fear of Government
- Fear of Uncertainty
- Loss of Income
- Retirement at Risk
- Business at Risk
- Future at Risk
In a recession or inflationary economy, your copy must change. It must be preemptive.
Your copy approach to your advertising copy — Including landing pages, video scripts, and pre-rolls — should change to recognize new market dynamics, pain, or fear that leads to different behavior toward generating leads and sales.
In these uncertain economic conditions, consider selling prospects on future benefits, overcoming their fear.
Customers are primarily concerned with making:
- A Right Choice
- Money
- Comfort
- Enjoyment
- Health
- Success
- Recognition
Need help in doing this? Need a second opinion?
We have helped many companies navigate and dominate the market through recessions and the past inflation spike. Let us help you.
If you’d like to learn more about how to do this, don’t hesitate to contact me at 615-490-8832 or email me at [email protected]
