I just spoke to a packed-out standing room only crowd discussing the latest trends in marketing and advertising.
This was in California at the Natural Products Expo West, where there were 65,000 attendees… and 3,000 exhibitors.
It was massive.
And while the crowd ranged from large corporations such as Whole Foods and Ezekiel Bread to small companies with new nutritional supplements or new health products, the principles and strategies applied to all marketers.
I started the talk by reevaluating where we are now, in light of the current changes in the marketplace, and then immediately launched into how to market during a recession (Trend #2).
I encourage you to watch the video, even if your target market is completely different. The trends impact you, whatever your product or service is.
Here are the 10 trends you’ll learn about:
- Trend #1: Reinventing Your Marketing Strategies & Tactics
- Trend #2: Adjusting Your Marketing Based on Economic Realities
- Trend #3: The New Integrated Multichannel Marketing
- Trend #4: Advanced Data Modeling
- Trend #5: Digital Footprint vs. Foundation
- Trend #6: Direct Mail in An Online World
- Trend #7: Leveraging Video
- Trend #8: Geofencing
- Trend #9: Testing New Media
- Trend #10: Direct Response Copy
You can watch the video HERE.
If you’d like help with your campaign, so you can generate more leads, give Michael a call on 615.933.4647 or email [email protected].
