84%!

That’s a big average ROI increase that will help your bottom line, and it’s all from using multi-channel marketing.

The multichannel marketing results leave those using only Facebook or Google in the dust.

600 marketers found that they boosted their response rate by an average of 84% by using 4 to 6 different marketing channels in their advertising campaigns, verifying they are enjoying a much better Return On Investment (ROI) than using just 1 or 2 marketing channels.

That’s proof that multichannel marketing is a powerful strategy.

In fact, my team’s best campaigns use Facebook, Google, Pre-rolls, direct mail, native advertising, Addressable TV, email, and depending on the product or service, other channels.

And we have found that adding just one additional channel to your campaigns could boost your ROI even more… by double digits, in fact.

Let me give you an example.

Take direct mail.

That’s right! In an online world direct mail, with multichannel support, boosts response more than adding other channel alternatives.

In tests comparing the effectiveness of having direct mail included in a multichannel campaign or not, those who used direct mail enjoyed an extra increase of 18% or better ROI.

Interested in multichannel marketing or in adding direct mail to your marketing mix?

Call Michael at 615-933-4647 or email him at [email protected]. We’re here to help guide your success.

And don’t forget to get my book, The New Multichannel, Integrated Marketing: 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now. 

It’s available on Amazon HERE as a Paperback, Audiobook or on Kindle. If you prefer a signed copy, please order directly HERE.

You can also call us at 615-813-6633 to order a copy.

Lastly, we’ll accept a check made payable to Media Specialists mailed to us at our office located at 1313 4^th Avenue North, Nashville, TN 37208. Be sure to indicate the book title with your check.