E-commerce Christmas Deals: What Your Prospect is Looking For—Here are 3 Things You Should Know

Your customers and prospects are looking for Christmas deals—especially in this economy.

It’s that deal-seeking mindset that e-commerce marketers must review and strengthen their marketing strategies and offer to increase sales and leads.

Here are 3 things you should know and prepare for…

1) For Christmas, make sure you highlight your offer/deal

Many marketers make the mistake of thinking that most purchases are impulsive around the holidays. This is a misconception that can cost you sales. Only 26% of holiday purchases are impulsive.

Nowadays, more and more consumers are looking for deliberate and engaged deals. Many are savvy shoppers who do a lot of research online.

In fact, 85% of shoppers who shop online are getting push notifications alerting them of sales, and others have tabs open as they do their research online, just waiting for sales to begin so they can be the first to buy.

Most shoppers, roughly 93%, like watching videos about the product before they buy it. Product videos for Christmas shoppers that are longer do better in response than shorter videos.

2) Christmas Shopping Stats You Should Know: Remember the Trend is Your Friend

84% of holiday shoppers say they will keep an eye open for deals, discounts, and promotions throughout the holiday season.
More than half of holiday shoppers plan to compare prices online to ensure they find a good deal.
Product-related keywords such as “reviews,” “Specifications,” etc., increase by 30%.
More than $88 billion of sales were made via mobile devices last year. Thanksgiving Day, December 18, December 19, Christmas Eve, Christmas Day, and the day after Christmas – more than half of all online sales were made on mobile devices.

3) Deals, Prices, Bonuses, and Perception of Value

Here are some ways to create the perception of the deal.

Give a discount
Strengthen and emphasize your guarantee
Give special discounts for seniors
Use editorial premiums on other giveaways that have value
Offer free shipping
Plan a series of weekly short-term promotions, incentivizing shoppers to return
Provide gift suggestions
Prepare email marketing campaigns with gift ideas
New customers are great, but don’t forget to Focus on customer loyalty– repeat customers are responsible for nearly two-thirds of your sales
SMS marketing and mobile marketing– Create mobile-friendly email marketing campaigns and optimize your online store for mobile devices
Offer limited-edition products only available during the Christmas season
Offer free gift wrapping, even for online shoppers