Most people, most of the time, buy most of their stuff on emotion and impulse.

People may talk to friends, read reviews, pore over product specs, and make pro-and-con lists. But here is the real fact every marketer should know: Your prospect buys because of how they feel.

Listing product features will not make an emotional connection. You must create stories for your customers – based on what you know they love and care about.

Prospect Meets Product 

It’s not “hero slays dragon” – stories must show how your product solves your customer’s problems.

The classic line on the guy buying a drill fit here: “He doesn’t want a drill… what he wants is a hole.”

Your marketing must hook prospects with a story.

If you’d like to talk about how you can tell a powerful story with your marketing copy, give us a call at 615-933-4647 or email Michael Oppenheimer at [email protected]