Social media platforms are looking to incentivize e-commerce sales by testing longer-form videos.

Our experience is the longer the video, the more you sell. For example, TikTok will introduce 15-minute-long uploads – and focus more on how e-commerce brands not only engage their audiences but retain viewers and help facilitate e-commerce purchases.

Check out this viral ten-minute example from Hilton Hotels with socialite Paris Hilton HERE.

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