Getting a prospect to the landing page is only half the battle.
If you want to maximize your profits and increase your conversion rate, then you absolutely must get your landing page right.
That’s why you should be using 4 suprising secrets to boosting your leads or sales.
As you well know, getting a prospect to your landing page isn’t easy. But if you send a prospect to a sub-par landing page, then all the time, effort and money you spent getting them there is completely wasted.
Your landing page is your closer. It’s up to your landing page to break through your prospect’s skepticism and make you money.
Your landing page is your last line of defense before the prospect clicks away and is lost forever.
That’s why one of the critical elements of a powerful landing page is credibility.
Never underestimate the power of building credibility.
Online, credibility is found in 4 important strategies: Customer or “expert” testimonials, video testimonials, star ratings, and reviews.
Tactic #1: Reviews
Amazon revolutionized the online buying process by adding user reviews to every single page.
Anyone who has ever bought something on Amazon is familiar with these all-important reviews.
Glowing reviews serve to assure the potential buyer that the product they’re buying is a good one. And they have pushed many an on-the-fence buyer over the edge.
Amazon has made user reviews part of the buying process, and online buyers now expect it.
Use this expectation to your advantage, but you should also be using customer or “expert” testimonials.
Tactic #2: Testimonials
Wow your prospects with killer user testimonials or testimonials by experts or celebrities. Leave your prospects desperate to get their hands on your product or service with powerful testimonials. Use a pre-head, then the testimonial. Use their full name, first name, initials, or state.
Tactic #3: Video Testimonials
The best practice for a landing page is to use video testimonials. Let your customer send you a short video… they provide powerful credibility.
Tactic #4: Star Ratings
Use star ratings if you can. Easy to see… and understand.
A lack of user reviews/testimonials or star ratings can give a prospect serious pause, especially if he or she was expecting to see them.
Also, use a picture of the one giving a testimonial. The traditional standby of a picture with a testimonial below it still works well.
Want to increase your response? Make sure you include testimonials on your landing page!
If you want some help creating a powerful landing page that takes advantage of reviews, customer testimonials, star ratings, and more, call Micheal at 615-933-4647, or email him at [email protected].
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Let’s talk. Call Michael Oppenheimer at 615-933-4647 or email [email protected] today. Don’t wait—start transforming your marketing results now with CDMG, Inc.
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