When you have a new product or service, how do you command attention to your target market to get quality leads?
Accutrade, a discount brokerage firm, wanted to reach individual investors through investment newsletter publishers – influencers to America’s most active investors.
Over two million of the most active investors follow the recommendations of these investment newsletters, whose subscribers often pay $100-$1,000 a year for their valuable information.
Accutrade’s objective was to receive write-ups and recommendations from these investment newsletter publishers, so their subscribers would know about their service for investors. Just one or two newsletter write-ups would dramatically increase business for thousands of investors.
A major problem was that Accutrade was a relatively unknown brokerage firm in a highly competitive field.
So my CDMG staff and I decided on a theme that related to the average cost of a share in trading with the firm.
The creative direction consisted of a 3-part “3-D” direct mail package.
A “3D” mailing is a powerful box package sent by FedEx that has a “wow” impact.
Since Accutrade had a unique selling proposition, the creative would underscore the brokerages “wow” effect by offering 3 very unusual pennies that would fit within a handsome wooden display case.
The first mailing would contain the beautiful, wooden display case and first penny—a 1943 zinc-coated (because of wartime rationing) Lincoln-head penny—along with a direct response sales letter.
The second mailing addressed profitable trading. It had a rare Indian-head penny and a direct response sales letter.
The call to action (CTA) was asking the newsletter publisher to contact an Accutrade representative. That publisher would then receive details on trading with Accutrade and the final penny—a 1929 (Great Depression) penny.
If they didn’t call, their beautiful wooden display would only have two coins, while the third one would be missing.
Response was well over 90%, representing many millions of dollars’ worth of additional business.
Watch my video below, and learn more about how effective a 3-D marketing campaign can be!
Interested in targeting a key target audience with a 3-D campaign (including a videolog)?
Give Michael a call at 615-993-4647 or email him at [email protected].
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In today’s fast-paced world, you need more than just an agency—you need a partner who drives growth, amplifies your brand, and delivers results that matter. That’s where CDMG comes in.
We’re not just another ad agency. We are a top advertising and marketing powerhouse that specializes in driving real, measurable results and profits. Our award-winning team, led by marketing veterans Craig and Caleb Huey, is dedicated to supercharging your advertising efforts and transforming your business.
Why CDMG?
- Proven Success: 120 prestigious awards in 2024 alone.
- Data-Driven Strategy: We don’t guess. We know what works. Our campaigns are crafted with precision to deliver maximum ROI.
- Expertise Across the Board: From media buying to digital copywriting, testing, and direct-to-consumer strategies—we’ve got it all covered.
- Real Results: We’ve helped launch new products, reposition brands, and turn small businesses into multimillion-dollar success stories.
Let us help with your video needs!
We produce:
• Pre-roll videos
• Video sales letters (VSLs)
• TV commercials
• Infomercials
• Addressable TV
• Videologs
…and much more!
Whether you’re looking to launch a new product, reposition your brand, or supercharge your e-commerce growth, CDMG is the partner you need to dominate your market.
Are you ready to see how we can drive your growth?
Let’s talk. Call Michael Oppenheimer at 615-933-4647 or email [email protected] today. Don’t wait—start transforming your marketing results now with CDMG, Inc.
Act now, grow faster, and achieve more with CDMG.
