Here are 6 short, but powerful things you should know:
- Google’s 4 New Tools
Google Ads launched four new tools to improve first-party data.
The new tools include:
- Google tag gateway for advertiser
- New diagnostics for data quality
- On-device conversion measurement using event data
- Integrated conversion measurement.
- Zuckerberg: Meta May Create Your Ads
In a surprising interview, The Verge disclosed he may take over creating ads for Meta advertisers.
Zuckerberg: Yeah, or we just make it for them. I mean, obviously, it’ll always be the case that they can come with a suggestion or here’s the creative that they want, especially if they really want to dial it in. But in general, we’re going to get to a point where you’re a business, you come to us, you tell us what your objective is, you connect to your bank account, you don’t need any creative, you don’t need any targeting demographic, you don’t need any measurement, except to be able to read the results that we spit out. I think that’s going to be huge. I think it is a redefinition of the category of advertising.
- Google: Revenue Is Up, A Sign Of No Recession Fears
Ad spending on Google reflects the fact companies are not reacting to events in fear based on 1st quarter results.
After a 4th quarter downstream in revenue, Google recovered in the first quarter of 2025.
Google topped revenue expectations in Q1, with its ad business raking in $66.89 billion, up 12%.
Search, Google’s largest ad segment, grew revenue 9.8% year over year to $50.7 billion, even though google is losing audience due to A.I.
YouTube was up 10.3% to $8.9 billion for the period, driven by demand for direct response advertisers.
Fighting for it’s life due to US and European legal issues.
Last week a court said Google was an illegal monopoly on ad-tech publisher tools and ad exchanges.
Also in 2024 Google was found to have a monopoly on the search market, with a potential spinoff of Chrome.
- Use Your Confirmation Text to Upsell
Glytone sells facial products and doesn’t miss an opportunity to upsell. Here is their confirmation text upselling these additional products in this good news text:
Hi Bill! Your order from Glytone just shipped!
Interested in any of these other popular products? Let me know!
A for Mild Gel Cleanser
B for Age-Defying C+ Advancec Antioxidant Serum
C for Exfoliating Body Wash
- LinkedIn Expands Ad Option
LinkedIn added ‘BrandLink’ program for marketers.
The program, which is an expansion and rebrand of its Wire program, enables brands to place their video ads alongside “premium publisher content” in the app.
- Alternative Health Growth
Herbal supplements are now a major market segment.
They’re now a $13.6 billion market, capturing 1 in every 5 nutritional supplement dollars.
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