More than 1/3 of consumers have ditched Google Search for Pinterest Search.

Google is seeing large declines in users thanks to AI searches.

But under the radar, there is another channel creating Google defection.

According to a new Adobe survey, Pinterest search is a real Google competitor.

With a visual-first search experience, businesses are following users to the platform to capture traffic and engagement.

Here is what the study found:

  • 39% of consumers said they start searches on Pinterest instead of Google.
  • Nearly 4 in 10 Gen Z users use Google in favor of Pinterest.
  • 80% of businesses say Pinterest drives more engagement than other search platforms – including google Search.
  • 73% of consumers said the visual nature of Pinterest results makes it better than traditional search.

The most effective content on Pinterest? Standard image pins (61%), idea pins (37%), and video pins (27%).

Need help boosting your consumer traffic and engagement? Call Michael at 615-933-4647 or email him at [email protected].

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At CDMG, Inc., we don’t just run ads—we drive results. Our award-winning, data-driven strategies are designed to elevate your business, increase your leads, and maximize your bottom line. Led by marketing experts Craig and Caleb Huey, we’ve helped transform startups into multimillion-dollar powerhouses and scaled industry leaders to new heights. 

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Don’t settle for ordinary. Let’s talk about how CDMG can help you accelerate your growth and achieve your marketing goals. 

Contact Michael Oppenheimer today at 615-933-4647 or [email protected]. 

Start transforming your marketing today with CDMG, Inc.—where strategy meets success.