Here are 6 short, but powerful things you should know:
- OpenAI
OpenAI is creating an e-commerce checkout system within ChatGPT for users to complete purchases, and OpenAI will be receiving a commission from sales.
- Advertising: New Trend
Advertising on X before Elon Musk’s takeover generated upwards of 90% of the company’s revenue.
But political groups and advertising “gatekeepers” boycotted X, chasing ad revenue.
Since June of 2023, ad revenue has increased.
But advertising is becoming less central to its business model since the $45 billion all-stock acquisition by Musk’s AI firm XAI, in March 2025.
X’s advertising-dependent model could soon be supplanted by a primarily subscription-based AI service, with X’s rich data used to train LLMs.
- AI Fraud Warning
Investment accounts stolen?
Bank accounts robbed?
Corporate accounts plundered?
OpenAI CEO Sam Altman warned Wall Street executives that bad actors could exploit digital voice ID authentication to defraud consumers by enabling large money transfers.
One of his biggest concerns is that some financial institutions accept digital voice ID as authentication for someone to move a lot of money.
- Warning: AI and Lawsuit Vulnerability
OpenAI CEO Sam Altman said that despite users sharing personal info with ChatGPT, there is no legal confidentiality, and chats can theoretically be called on in legal cases.
- Gen Z Males: Using Pinterest
Pinterest’s male user base, especially Gen Z men, is growing rapidly.
Men now make up over one-third of Pinterest’s global users.
That’s a shift in the platform’s demographics and content preferences.
- AEO: Overlooked Strategy
A common, overlooked AEO-Answer engine optimization is how much AI providers differ.
XAI, ChatGPT, Gemini and others have a different emphasis on what answers are provided – including information about your product or service.
For example, Google tends to surface more things to read and learn from.
ChatGPT is all recorded tools and apps to do the work or research.
For example, BrightEdge discovered when asked how to learn Python, Google directs users to GitHub and Medium blogs, while ChatGPT suggests online course site Udemy.
And a question on how to make a budget has Google sending users to NerdWallet research and blog posts. ChatGPT recommends financial apps including Mint and YNAB.
Your content needs to provide value that helps your prospects learn and make actionable solutions.
This means you should continue to fine tune your AI strategy.
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