What makes a landing page that creates response and profits?

Your leads have opened your mail (email or print) or clicked your Facebook or digital ads. And now, instead of being intrigued by your product or service, they’re bored stiff or confused — or just annoyed.

Then, they’re gone.

Whether you spend thousands of dollars for a remarkable direct mail package or a few bucks for a pay-per-click banner ad, you don’t want to waste a dime.

But having an ineffective landing page could kill your whole marketing campaign.

So… how do you create an excellent landing page?

These 7 simple tactics will help you do it right:

#1: No navigation distractions. Don’t distract your website visitors with multiple options. Your goal is to keep them on your page… not to allow them to click away to something else.

#2: A strong, powerful, benefit-oriented headline that corresponds to the message that brought the visitor. One example of a great headline we used for a precious metals and investment client is How to protect and grow your money in the inflationary times ahead.

#3: Enough copy to reinforce the first message they read from the email, digital ad, direct mail or whatever drove them to the landing page.

#4: Use of direct response copy and direct response art. Using direct response copy and art will ensure that you make a sale – not just impress visitors with cute copy or beautiful graphics.

#5: Testimonials. If you use video or and/or written testimonials, use a “star” rating system on the testimonials.

#6: Use a comparison chart. This is a perfect place to show your benefits.

#7: Identify your Unique Selling Proposition (USP). Make sure it’s at the top and the end.

#8: Video. Reinforcing benefits your offer using test results, benefits, and great direct response copy.

#9: A strong Call to Action (CTA) should be included in telling the prospect exactly what you want them to do.

#10: An efficient, 1- or 2-step process for the shopping cart. Making a purchase should be fast and easy. Otherwise, you’ll lose potential buyers.

Never, never drive the prospect to your main corporate website — or violate any of these 10 tactics.

“Super Food Weight Loss Accelerator” is an alternative health product that is extremely effective in helping clients reach optimum health and weight levels.

On the mobile landing page that we created for them, distractions are non-existent.

Plus, you can see that we have a strong headline: New Weight Loss Accelerator with 4X More Power… Melts Away as Much as 24 ½ Pounds of Fat in 90 Days.

Also, notice the use of convincing direct response copy. It’s unique in that it uses persuasive adjectives and strong verbs.

To accentuate important points, applying boldface or color to type brings that out and speaks directly to readers – especially those who might skim copy looking for summary information.

The landing page also includes enough copy to reinforce the first message, as well as testimonials from satisfied customers with photos of the person to strengthen their words.

To find out more about what makes a good direct marketing landing page, watch this short video.

It’s about 3 minutes long. Click HERE.

If you would like to talk to me about creating a strong, sales-boosting landing page, call me at (310) 212-5727 or email Caleb at [email protected].

Do you have a hard time putting together a strong offer for your clients? Want a better direction for you next marketing campaign? Give us a call at 615-933-4647 or email Craig at [email protected]