A study shows that 83% of online users who immediately leave a website leave because they can’t find what they need.
It’s evident that many marketers are losing time, money and customers by violating direct marketing rules and basic human psychology with their company landing pages and websites.
Consider 4 tactics when deciding whether your site attracts or repels prospects:
- Identify yourself. “Is this a site I’ve been looking for?” is the first thought in your prospect’s mind when he or she lands on a site. Your product or service needs to be immediately identifiable. If a searcher doesn’t get the feeling “this is where I need to be,” they can be gone within 2 seconds.
- Be copy-driven. Most websites and landing pages are anemic: they’re navigation-driven rather than copy-driven. There needs to be enough direct response sales copy that persuades the prospect that it’s in her self-interest to read and respond to your offer. Laser-focused messaging seals the deal.
- Direct the reader. Make sure your unique selling proposition (USP) and offer are clear and profound. Direct the reader through the process.
- Make sure your site is mobile-optimized for humans, not auto formatted. Most websites and landing page visitors will be looking at your site on their phones. Make sure your copy is clear and there aren’t too many navigation distractions – and test your website on the phone before launching it.
Don’t give potential buyers or leads the easy choice of diving into an illogical exploration of your site – click away from your core message could cost you 10%-20% of sales.
Instead, pull visitors along to your offer with succinct copy and design that doesn’t give them even one reason to guess who you are, what you can do for them, why they must act now and why they should be there.
In other words, don’t make your prospect have to think…the difference between success and failure is just a click away.
Call Michael at 615-933-4647 or email him at [email protected] if you’d like the pros at Creative Direct Marketing Group to demystify your offer and write your landing website copy and art using direct response strategies proven pull in customers like magnets.
Unlock Explosive Growth with CDMG, Inc.
Your Partner for Digital Success
In today’s fast-paced world, you need more than just an agency—you need a partner who drives growth, amplifies your brand, and delivers results that matter. That’s where CDMG comes in.
We’re not just another ad agency. We are a top advertising and marketing powerhouse that specializes in driving real, measurable results and profits. Our award-winning team, led by marketing veterans Craig and Caleb Huey, is dedicated to supercharging your advertising efforts and transforming your business.
Why CDMG?
- Proven Success: 120 prestigious awards in 2024 alone.
- Data-Driven Strategy: We don’t guess. We know what works. Our campaigns are crafted with precision to deliver maximum ROI.
- Expertise Across the Board: From media buying to digital copywriting, testing, and direct-to-consumer strategies—we’ve got it all covered.
- Real Results: We’ve helped launch new products, reposition brands, and turn small businesses into multimillion-dollar success stories.
Let us help with your video needs!
We produce:
• Pre-roll videos
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• TV commercials
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…and much more!
Whether you’re looking to launch a new product, reposition your brand, or supercharge your e-commerce growth, CDMG is the partner you need to dominate your market.
Are you ready to see how we can drive your growth?
Let’s talk. Call Michael Oppenheimer at 615-933-4647 or email [email protected] today. Don’t wait—start transforming your marketing results now with CDMG, Inc.
Act now, grow faster, and achieve more with CDMG.
