It is truly amazing how a slight difference can have an impact on your response. By testing just one aspect of the layout, such as the picture, font size, color or placement of graphics, you can gain valuable data as to what produces the highest response…and make changes to increase your lead generation and profits.
The Test:
I wanted to test photos for one of my longtime clients, Health Alert. Every campaign should have tests. In this case, I tested six variables. In one test, all I tested was the picture that dominated ad.
Test A featured a picture of an elderly man holding his head and looking straight ahead with his eyes open, while Test B featured an elderly man holding his head but with his face looking down and his eyes shut.
The Results:
The results showed that Test B generated a 14.32% better response than Test A. For the bottom line, tests like these can add up to greater profits.
If you would like to talk about how you can make small changes like these to dramatically improve results, give Michael a call at 615-933-4647 or email him at [email protected].
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Your Partner for Digital Success
In today’s fast-paced world, you need more than just an agency—you need a partner who drives growth, amplifies your brand, and delivers results that matter. That’s where CDMG comes in.
We’re not just another ad agency. We are a top advertising and marketing powerhouse that specializes in driving real, measurable results and profits. Our award-winning team, led by marketing veterans Craig and Caleb Huey, is dedicated to supercharging your advertising efforts and transforming your business.
Why CDMG?
- Proven Success: 120 prestigious awards in 2024 alone.
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Let us help with your video needs!
We produce:
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Are you ready to see how we can drive your growth?
Let’s talk. Call Michael Oppenheimer at 615-933-4647 or email [email protected] today. Don’t wait—start transforming your marketing results now with CDMG, Inc.
Act now, grow faster, and achieve more with CDMG.
