Editor’s Note: Last week we shared our cart abandonment strategies and tactics we use for our clients. Here is our ad agency checklist. You can read the full article 18 Powerful Retargeting Strategies to Supercharge Your Leads & Sales by clicking HERE.
Step 1: Audit Your Checkout Process
☐Are all fees (Shipping, tac, service) shown upfront – no surprises?
☐Is guest checkout available (no forced account creation)?
☐Is your form short, simple, and mobile-friendly?
☐Does checkout load fast (3 seconds or less)?
☐Do you make it easy for your clients to order (not filling out complete form)?
Step 2: Strengthen Your Abandonment Follow-Up
☐Do you have a 3-step abandonment email series (not just one reminder)?
☐Does each email or text reference the exact product left behind?
☐Do you use urgency (limited-time offers, deadlines) in at least one follow-up?
☐Are you sending SMS or push notifications for mobile abandoners?
Step 3: Improve On-Site Rescue Tactics
☐Do you trigger exit-intent popups with an incentive (e.g. free shipping)?
☐Do you offer cross-sell nudges (‘Spend $10 more for free shipping’)?
☐Do you provide live chat/help in the cart for questions?
Step 4: Expand Retargeting
☐Are you running dynamic retargeting ads (showing abandoned products)?
☐Are those ads offering a small incentive to return?
Step 5: Measure & Test
☐Do you track abandonment rate monthly (desktop vs mobile)?
☐Are you A/B testing subject lines, offers, and timing of recovery emails?
☐Do you measure recovered revenue separately from new revenue?
If you can’t check off every box, you’re leaving money on the table.
Next Step: Call Michael at CDMG at 615-933-4647 or email him at [email protected] and we’ll help you with our staff to implement the most profitable fixes.
And get your copy of my book, The New, Multi-Channel Integrated Marketing: 29 Trends for Creating a Multi-Channel Campaign to Boost Your Profits Now.
Click HERE to order my book online or HERE to order it on Amazon. You can order the audiobook on Amazon HERE or on Kindle HERE.
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