▶ Key Takeaways
- “Now” is one of the most powerful action words in direct-response copy.
- Adding “now” creates immediacy and encourages prospects to respond before they become distracted.
- “Subscribe now” is generally stronger than “subscribe” because it clearly communicates when the prospect should act.
- “Now” works especially well in emails, landing pages, direct mail, digital ads, video sales letters, and calls to action.
- The word becomes even more effective when connected to a specific benefit, bonus, or solution.
- Marketers should use genuine urgency—not false deadlines or misleading scarcity.
- Every marketing message should give the prospect a clear, easy, and compelling next step.
- Strategic copywriting, testing, and data analysis can improve response rates and marketing ROI.
- CDMG produces direct-response video, digital, television, and integrated marketing campaigns.
- Businesses ready to improve their response can call Michael at 615-933-4647.
One of the most powerful words in the direct marketer’s dictionary has only three letters:
Now.
Add the word “now” to your copy, and you can give your response rates a powerful boost.
Why?
Because this simple word creates immediacy. It tells your prospect that this is the moment to respond—not tomorrow, next week, or “sometime later.”
Consider this sentence:
“Subscribe and you’ll receive a FREE bonus.”
Now compare it with this:
“Subscribe now and you’ll receive a FREE bonus.”
The offer is identical.
But the second sentence is more powerful because “now” gives the reader a clear reason to act immediately.
Why “Now” Can Increase Response
When a prospect is reading your landing page, email, direct-mail package, digital ad, or watching your video sales letter, CTV or pre-roll, you have only a brief window to capture attention and generate a response.
Once that prospect:
- Closes the email
- Clicks away from the landing page
- Puts down the direct-mail letter
- Scrolls past the digital ad
- Stops watching the video
…you have lost the sale.
Your goal is not merely to persuade the prospect to act.
Your goal is to persuade the prospect to act now—before a distraction, interruption, or competing offer takes their attention away.
That is the incredible power of “now.”
It can transform a passive suggestion into a direct, immediate call to action.
Where Should You Use “Now”?
“Now” can add urgency and clarity throughout your marketing copy—especially in your calls to action.
For example:
- Order now.
- Subscribe now.
- Call now.
- Download your free report now.
- Reserve your place now.
- Request your free consultation now.
- Discover how much you could save now.
The word works particularly well when it is connected to a specific benefit:
- “Subscribe now and receive your FREE bonus.”
- “Call now to discover how you can improve response and lower your cost per acquisition.”
- “Request your free consultation now and learn where your marketing may be losing sales.”
The key is to make the action clear, easy, and worthwhile.
Don’t Manufacture False Urgency
The word “now” is powerful, but it must be used honestly.
Do not manufacture a false deadline or pretend an offer is about to disappear when it is not.
Instead, connect immediacy to a genuine benefit:
- The prospect can begin solving a problem sooner.
- The prospect can receive a bonus.
- The prospect can avoid unnecessary delay.
- The prospect can reserve limited availability.
- The prospect can start saving money or improving results.
Used correctly, “now” does not pressure the prospect unfairly.
It helps the prospect take the next logical step.
Action:
Are you ready to supercharge your response?
Better copy can mean more leads, more customers, and a stronger return on your advertising investment.
If you would like to discover how CDMG can improve your marketing response, call Michael at 615-933-4647 or email him at [email protected].
Don’t wait. Start improving your marketing results now.
Unlock explosive growth with CDMG, Inc.: Your partner for direct marketing success.
In today’s fast-moving marketplace, you need more than an advertising agency.
You need a strategic partner that understands direct response, knows how to test, and focuses on measurable results.
That is where CDMG comes in.
CDMG is a leading advertising and marketing firm specializing in generating measurable response, revenue, and profits.
Led by marketing veterans Craig and Caleb Huey, our award-winning team helps businesses strengthen their advertising, reposition their brands, launch new products, and turn more prospects into customers.
Why CDMG?
- Proven Success
Our work has received more than 128 prestigious marketing awards—recognition earned by creating campaigns that attract attention, generate response, and produce measurable results. - Data-Driven Strategy
We do not rely on guesswork.
Our campaigns are developed using research, testing, analytics, and proven direct-response principles designed to maximize return on investment. - Expertise Across the Board
From media buying and digital copywriting to testing and direct-to-consumer strategy, CDMG provides the expertise needed to build an integrated, results-focused campaign. - Real, Measurable Results
We have helped launch new products, reposition brands, generate qualified leads, increase sales, and turn small businesses into multimillion-dollar success stories.
Let Us Help With Your Video Marketing Needs
CDMG produces:
- Pre-roll videos
- Video sales letters
- Television commercials
- Infomercials
- Addressable television campaigns/CTV
- Direct mail
- Video blogs
- Digital advertising videos
- Direct-response video campaigns
- And much more
Whether you are launching a new product, repositioning your brand, or looking for your next breakthrough campaign, CDMG can help you move faster and achieve more.
Call Michael Oppenheimer now at 615-933-4647 or email him at [email protected].
Act now. Grow faster. Achieve more with CDMG.
FAQs:
Q: Why is “now” so effective in marketing copy?
A: “Now” creates a sense of immediacy. It tells the reader exactly when to act and reduces the temptation to postpone the decision.
Q: Can one word really improve response rates?
A: Yes. Small copy changes can significantly affect response. The actual impact depends on the audience, offer, placement, and campaign, so marketers should test the word against a control
Q: Where should I use “now” in my copy?
A: Use it in calls to action, buttons, headlines, order forms, landing pages, emails, direct mail, digital advertisements, and video sales letters.
Q: What are some effective calls to action using “now”?
A: Examples include “Order now,” “Subscribe now,” “Call now,” “Download your free report now,” and “Request your consultation now.”
Q: Should “now” appear in every call to action?
A: Not necessarily. Use it where it sounds natural and strengthens the reason to respond. Repeating it too often can weaken its impact.
Q: Is “now” the same as using urgency?
A: “Now” creates immediacy, which is one form of urgency. It is most effective when supported by a meaningful benefit, legitimate deadline, limited availability, or timely opportunity.
Q: What is false urgency?
A: False urgency occurs when a marketer invents a deadline, shortage, or expiring offer that is not genuine. This can damage credibility and customer trust.
Q: How can I determine whether “now” improves my results?
A: Conduct an A/B test. Compare one version of the copy with “now” against an otherwise identical version without it, and measure response, conversion, and revenue.
Q: What types of video marketing does CDMG produce?
A: CDMG produces pre-roll videos, video sales letters, television commercials, infomercials, addressable television campaigns, video blogs, and other direct-response video campaigns.
Q: How can I speak with CDMG about improving my marketing?
A: Call Michael at 615-933-4647 or email him at [email protected] to discuss your marketing goals.
About Craig Huey:
Craig Huey is President of Creative Direct Marketing Group (CDMGinc.com), a 30-year leader in direct response advertising and multi-channel marketing. Under his leadership, CDMG has:
- Tested more than 10,000 digital marketing variables.
- Mailed over 10 million pieces of direct mail in the last year alone.
- Won more than 120 awards for marketing excellence.
Craig is also the publisher of Direct Marketing Update, the trusted newsletter for company presidents and marketing directors looking to maximize ROI with cutting-edge, accountable advertising strategies.
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Let us be your second opinion
CDMG’s award-winning team, run by marketing veterans Craig and Caleb Huey, is dedicated to improving your advertising, marketing, branding, and bottom line with a proven approach that maximizes response rates and ROI.
With expertise in media, data, digital, and creative strategy, we’ve earned over 120 prestigious awards, in 2024 alone.
Why CDMG?
- Proven Success: 120 prestigious awards in 2024 alone.
- Data-Driven Strategy: We don’t guess. We know what works. Our campaigns are crafted with precision to deliver maximum ROI.
- Expertise Across the Board: From media buying to digital copywriting, testing, and direct-to-consumer strategies—we’ve got it all covered.
- Real Results: We’ve helped launch new products, reposition brands, and turn small businesses into multimillion-dollar success stories.
Let us help with your video needs!
We produce:
• Pre-roll videos
• Video sales letters (VSLs)
• TV commercials
• Infomercials
• Addressable TV
• Videologs
…and much more!
Our team has launched new products… and helped reposition companies to a higher level. Our strategies and tactics have generated leads, and built powerhouse e-commerce programs that have helped turn small businesses into multimillion dollar success stories and grown large companies.
Our formula is data driven, accountable advertising that supercharges your growth. Every campaign is crafted precisely, focusing on what matters most to drive your success.
Let’s discuss your marketing challenges and give you a second opinion.
Contact Michael Oppenheimer at 615-933-4647 or email him at [email protected].
Start transforming your marketing results today with CDMG, Inc.