Here are 6 short, but powerful things you should know:
1. AI Christmas Shoppers: Different Buying Patterns
Mastercard did a review of AI Christmas shoppers. Mastercard examined spending by consumers it identified as “AI power users,” defined as people with paid AI subscriptions and compared their activity with consumers without paid subscriptions.
AI power users spread their spending across a broader range of merchants, including smaller and boutique companies according to Mastercard.
The pattern was particularly apparent in categories such as beauty services, specifically food stores, florists and restaurants.
AI users also tended to begin Christmas shopping earlier. During the 2025 Christmas season, AI shoppers spent a larger share of their Christmas dollars before Thanksgiving than non-AI users, particularly on travel, clothing and jewelry.
2. Mastercard Sees 11% Growth in Christmas Spending
Online Christmas sales is projected to increase 11% from 2025 according to Mastercard.
In-store retails sales are expected to rise 3.6%. Mastercard said higher prices also are expected to account for about half of the projected spending growth.
3. Tik Tok AI Shopping Assistant and One-Click Checkout
Tik Tok launched a conversational shopping assistant that remembers your sizing and preferences, plus one-click checkout that buys straight from bands mid-scroll.
Salesforce, Shopify, Shoplazza and Stripe are part of it.
The prospects or customers don’t have to leave the app.
4. Democrats, Republicans and Independents: What They Listen To
There is a difference in what people listen to based on their political party affiliation.
AM/FM Radio:
Democrats – 31%
Republican – 41%
Independent – 31%
Podcasts:
Democrats – 11%
Republican – 9%
Independent – 15%
SiriusXM Radio:
Democrats – 7%
Republican – 8%
Audiobooks:
Democrats – 9%
Republican – 3%
5. Reddit and Women – 13% to 22%
The percentage of women who use Reddit in the U.S. has increased from 13% to 22% in the past four years.
Men are still Reddit’s dominant user group, but the gender gap is narrowing.
6. Christmas: Shoppers Using Content Creators
- Look for reviews: 44%
- Help them find deals: 44%
- See product demos: 34%
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