800 Direct needed to get its message into the hands of key telemarketing managers and marketing directors of companies nationwide. The problem was (and remains), these guys are extremely busy, hard-to-reach, and inundated with promotional materials. And they’re the most [...]
The Morningside Resort community and country club in California wanted to promote its $1 million-plus homes to interested prospects – primarily golfers. It offered many features: A Jack Nicklaus designed golf course, Location in the high-class Palm Springs area, and [...]
What do you do if you’re confronted by some tough marketing challenges? Your product is unheard of? It’s in a space that people are especially skeptical of? And it’s a big ticket item, with a starting price above the $1,000 [...]
Launching a new product is never easy … and the media or channel you choose to use is absolutely essential. With most products and services, we recommend direct mail … it minimizes the risk of a new launch and can [...]
Selling only by retail is dangerous to your bottom line. Why? Because you miss out on so many prospects and lose potential sales. To expand its client base, Metagenics – a marketer of nutritional supplements – wanted to break out of [...]
