What do you do if you’re confronted by some tough marketing challenges? Your product is unheard of? It’s in a space that people are especially skeptical of? And it’s a big ticket item, with a starting price above the $1,000 [...]
Launching a new product is never easy … and the media or channel you choose to use is absolutely essential. With most products and services, we recommend direct mail … it minimizes the risk of a new launch and can [...]
Selling only by retail is dangerous to your bottom line. Why? Because you miss out on so many prospects and lose potential sales. To expand its client base, Metagenics – a marketer of nutritional supplements – wanted to break out of [...]
I love helping companies grow into multi-million dollar corporations by creating profitable marketing campaigns. I mean, nothing is quite as exciting as seeing an entrepreneur who starts with nothing become successful. Even with companies whose growth has become stagnant, I [...]
Integrated, multichannel marketing can help you have a breakthrough in generating leads and sales. For example, some of my clients are investment newsletter writers, who must reach a very specific audience with their offer and know how to get prospects [...]
