1-800-Contacts markets contact lenses. This firm wanted to expand their client base by marketing their product to a specific group of employees. There was one major problem: 1-800 Contacts did not have a relationship with them. CDMG’s challenge? We needed [...]
A Japanese health supplement company wanted to break into the American market. But nutrition supplements are a huge business, and an incredibly competitive industry. The product was able to make it into a few stores, but the sales were bad. [...]
Millennials are a different challenge for the modern-day workforce, whether in corporate America or entry-level work. I love Millennials … but why are so many terrible employees? I want to hire them, but … Here is a unique, helpful perspective [...]
New product launches are never easy. They need to be done right. Having helped over 300 companies launch a new company or launch a new product, I have identified 7 keys to a successful product launch. Let me give you [...]
Dr. Bruce West jumped into the alternative health market long before alternative medicine turned into a national movement. It started with a newsletter called Health Alert, which he began writing on his kitchen table in a rented home. Craig Huey [...]
