Everything in your email can increase or depress response. Including how you end your email. In a recent study, marketers looked at the different sign-offs available and the response rates each received. The three most common closing messages were: Thanks [...]
Almost every direct mail piece has a post script (P.S.). But most are done wrong … and do not have the powerful impact on direct response and profit that a properly written P.S. can have. And everyone who knows direct [...]
Catalogs are profitable—and they are growing! Some are for consumers. Some are for B2B. Some are for retailers like Macy’s and Wal-Mart. Some are for online markets, like Amazon and many others. What is their #1 reason for success? The [...]
It seems counter-intuitive, but it's true! Avoid short copy. It kills response! That’s right! Long copy usually produces better responses. But I do believe something in the copy must be short. In fact, many direct response copywriters make a vital [...]
The Test: This week, let’s look at two pay-per-click ad headlines from the book 46 Ways to Raise Prices. Headline A read: “The easiest price increases you’ll ever make or your money back.” Headline B read: “The secrets of making [...]
