by Craig Huey | Mar 2, 2015 | Advertising & Marketing, Direct Response Copy Tips
Most of your prospects won’t take the time to read a sentence more than once. So make sure every sentence in your direct marketing campaign hits home the first time around. In writing offline and online direct marketing copy, keeping your sentences simple is an... by Craig Huey | Feb 20, 2015 | Advertising & Marketing, Direct Response Copy Tips, Successful Marketing Campaigns
Small, niche, skeptical audiences? How do you successfully market to them? Video Briefing Let’s take a look at one example my team and I worked on. Giltspur is a leading designer of high-end custom trade show exhibits, and had a fantastic new product, GilCor®.... by Craig Huey | Feb 19, 2015 | Advertising & Marketing, Direct Response Copy Tips, Successful Marketing Campaigns
3-D Mailings to “Hard-to-Reach” Prospects Doubles Response and Wins Marketing Award! The Marketing Challenge: Giltspur, a leading designer of high-end custom trade show exhibits, had a fantastic new product, GilCor®. Because GilCor® is a breakthrough construction... by Craig Huey | Feb 19, 2015 | Advertising & Marketing, Direct Response Copy Tips, Successful Marketing Campaigns
Multitargeted direct mail campaign spurs Hollywood into action The Marketing Challenge: Each year, The Hollywood Reporter faces the same dilemmas other annual directory publishers face: How to convince potential buyers that the Blu-Book Production Directory is worth... by Craig Huey | Feb 18, 2015 | Advertising & Marketing, Direct Response Copy Tips, Successful Marketing Campaigns
Revealed: The surprising secret behind Intelligence Digest’s phenomenal 22% response The Marketing Challenge: Joe DeCourcy, publisher of Intelligence Digest newsletter, needed to find a way to lock in longer-term subscribers in order to generate ongoing revenue and... by Craig Huey | Feb 18, 2015 | Advertising & Marketing, Direct Response Copy Tips, Successful Marketing Campaigns
Dynamic new ad generates twice the normal response and crushes once-successful “control”. The Marketing Challenge: Commodity Trend Service launched a brand-new publication, Futures Options Weekly, with a display ad created by a freelance copywriter. While... 