by Craig Huey | Mar 26, 2015 | Advertising & Marketing, Direct Response Copy Tips, Direct Response TV and Radio
It’s old school to indent. But direct marketers don’t care about that. They care what increases or decreases response. Indenting is a small but powerful direct response rule to follow when constructing both online and offline copy. Yes, it’s more... by Craig Huey | Mar 13, 2015 | Advertising & Marketing, Direct Response Copy Tips, Successful Marketing Campaigns
VectorVest was an idea created by Dr. Bart DiLiddo. Over the years CDMG took this launch, mailed over 80 million pieces and grew the service into the nation’s largest online investment service. Dr. DiLiddo came to my office, wanting to create an online objective... by Craig Huey | Mar 2, 2015 | Advertising & Marketing, Direct Response Copy Tips
Most of your prospects won’t take the time to read a sentence more than once. So make sure every sentence in your direct marketing campaign hits home the first time around. In writing offline and online direct marketing copy, keeping your sentences simple is an... by Craig Huey | Feb 20, 2015 | Advertising & Marketing, Direct Response Copy Tips, Successful Marketing Campaigns
Small, niche, skeptical audiences? How do you successfully market to them? Video Briefing Let’s take a look at one example my team and I worked on. Giltspur is a leading designer of high-end custom trade show exhibits, and had a fantastic new product, GilCor®.... by Craig Huey | Feb 19, 2015 | Advertising & Marketing, Direct Response Copy Tips, Successful Marketing Campaigns
3-D Mailings to “Hard-to-Reach” Prospects Doubles Response and Wins Marketing Award! The Marketing Challenge: Giltspur, a leading designer of high-end custom trade show exhibits, had a fantastic new product, GilCor®. Because GilCor® is a breakthrough construction... by Craig Huey | Feb 19, 2015 | Advertising & Marketing, Direct Response Copy Tips, Successful Marketing Campaigns
Multitargeted direct mail campaign spurs Hollywood into action The Marketing Challenge: Each year, The Hollywood Reporter faces the same dilemmas other annual directory publishers face: How to convince potential buyers that the Blu-Book Production Directory is worth... 