Testing Corner: How a Four-Cent Price Increase Boosted Sales 10% – The surprising American Express Test That Proves You Should Never Guess What Customers or Prospects Will Do
Key Takeaways American Express Publishing tested four prices for the same publication. A price of $19.99 generated 10% more sales than the $19.95 control. The lowest tested price—$19.49—produced the worst results. A lower price does not automatically produce more [...]