Christmas … are you going to use the best marketing strategies for Christmas 2020? The expected total sales increase for this holiday season is set to between 4.5 and 5% more than last year...despite the pandemic. The November-January season is [...]
In an age in which newspapers are dying, newsalogs are producing powerful responses. What is a newsalog? It looks and feels like an old-fashioned newspaper… But it’s really a direct mail sales piece. We use [...]
One of the most powerful and disruptive forces in marketing today is utilizing a multi-channel and integrated marketing campaign. Let’s take a new product launch that demanded a 16-step process to achieve its breakthrough success. You can watch my video [...]
When it comes to online commerce, there is no better business model than Amazon. So, when Campbell Soup Co. announced a bevy of changes recently, the one that stood out was the hiring of former Amazon executive to lead their [...]
Direct Mail marketing places great importance on envelopes, teasers and writing copy that sells. But did you know the type of stamp you use is equally important? The type of postage you use determines how profitable your mailing will be. [...]
