During a recently created direct mail campaign for one of my clients, I wanted to test the mailing to see which mailing address received a higher response. The mailing was split equally.
Test:  Mailing A was sent to home addresses. Mailing B was sent to the office address.
Which do you think received the highest response?
If you guessed Mailing A, you are correct! Mailing A received a 49% higher response than Mailing B.
Do you have any other questions? Please contact me at (310) 212-5727 or at craig@cdmginc.com