Avoiding Costly Mistakes and Lost Opportunities

What every marketing director and president must know…and do.
I just completed a radio interview on a business network with 15 key points. I recommend that you listen to it carefully and evaluate your current marketing life by it. Here’s what you’re going to learn:
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Powerful instructions about why a corporate website is obsolete and should never be used for marketing. Plus, the power of a landing page.
Is direct mail dead?…Find out why it’s still working and what every marketer should know.
Merging direct mail, email and banner ads, and retargeting them to one list. What the new trends are and why it’s so powerful to have a multi-media platform.
The mailing list evolution – how to cut out 80% waste and market only to the right people.
What every president should know about the JOBS Act
Bookalog – what I said that you probably never have thought of before.
Magalog – an example of a B2B magalog that turned a business around.
Why hand written envelopes are such a big thing.
Video direct mail – find out why this new merging trend of video direct mail can be so powerful.
The power of video – how long it should be and where it should be.
The interaction of video with email and/or banner ads.
What most marketers overlook in a conversion series. Precise guidelines on how to turn marketing around with a conversion series.