It is crucial that you are constantly clued into what your customers’ and prospects’ needs are.
In writing copy, really care about your prospect. There is power in caring for each prospect as an individual.
Make the copy exciting and interesting for your reader. And understand that what might be exciting to you might not be as exciting to your customer.
Therefore, it is imperative that you are keyed in to their interests, not yours.
In creating your campaign, make sure you are speaking directly to the prospects’ concerns, fears and needs. Are they concerned about safety, price, durability, quality or availability?
Often, you’ll need to examine the difference between features and benefits. You sell the features, but the prospect won’t care if he can’t relate to the benefits.
Knowing this will help you create a copy that will supercharge your response.
For help writing copy that gets response, contact me at firstname.lastname@example.org or call me at 310-212-5727.
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