One of the little known ways of boosting response to your postal and email is dating your marketing piece.
There are several ways to date your letter, some more effective than others.
The most effective way of dating is to put the actual month, day and year on the top of your sales letter. This tactic will make the sales piece more timely, immediate, and newsworthy.
Examples of where you can put the date:
- On the envelope of a mail piece or subject line of an email
- On the cover of the reportalog or magalog (a must)
- On the landing page
- On other appropriate internal components of an envelope mailing
Some of the ways to illustrate the date include:
- 4, 2016
- 10/4/16 (however, be careful about an international audience, because they will read this date differently)
- Fall 2016
- October 2016
- 2016
- Wednesday morning
The more precise the better. Although “Wednesday morning” is a bit general, it is better than nothing at all.
The bottom line is this – if you want to incrementally increase your response rate, don’t ignore the date and try to make it as current and specific as possible.
If you have any questions regarding this article or would like help in creating your next direct mail piece, you can call me at (310) 212-5727 or email me at [email protected]
