Advanced Data modeling has proven to increase our clients’ response significantly.
Here is one example:
Modeled v Non Modeled
But what about data modeling for email?
Here is a recent test:

Open Rate CTR
Model Email Name 2.83% 10.46%
Rental Op-in Names 1.54% 7.24%

That’s an 83.7% better open rate and 44.4% click-through rate.
Need help in testing, emails, data modeling? Call me (310) 212-5727 or email me at