Advanced Data modeling has proven to increase our clients’ response significantly.
Here is one example:
Modeled v Non Modeled
But what about data modeling for email?
Here is a recent test:

Open RateCTR
Model Email Name2.83%10.46%
Rental Op-in Names1.54%7.24%

That’s an 83.7% better open rate and 44.4% click-through rate.
Need help in testing, emails, data modeling? Call me (310) 212-5727 or email me at

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