Did you know that you can triple your sales with a powerful direct response strategy?
Let me explain …
Coffey Anderson is a singer, songwriter, and musician with an upcoming album. He wanted to get the news to his fans, but his fan email list was almost 2 years old.
Coffey came to me wanting a new website so he could pre-sell CDs before the official launch.
After evaluating Coffey Anderson’s current situation, we determined that creating a fresh email approach would reactivate an old list and build interest in a new, redesigned website—which ultimately would result in presales of his new CD, Coffey Anderson.
We accomplished this using 4 key strategies:
- An email was launched, timed to the pre-release of the CD, which included direct response copy, graphics, and video to enhance response.
- The email then linked to music clips as well as to the new benefits of the website.
- The email also included intrinsic value with links to digital samples of music from the new CD, clips from Coffey’s newest video, and a free download of a new track.
- This provided pass-along value to expand the email’s reach to family, friends, and others.
The website incorporated an edgy, artistic look without sacrificing essential direct response design principles.
This included a strong call-to-action to pre-buy Coffey’s new CD before its official release date.
So, what were the results?
Because of these efforts, response exceeded expectations by 300% in his early CD sales and reactivated his email list into a powerful profit center.
Why? Because we followed essential direct response principles.
Let me take a look at your website and email campaign. Let’s see if we can’t dramatically increase your results. Give me a call at (310) 212-5727 or email me at email@example.com