*Warning to every marketer this year!*
Don’t forget that your marketing should be blacked out between September 4th and November 8th.
This is for two reasons:
- Billions are being spent on the political campaigns, and will drive up your costs dramatically, and eliminate advertising availability.
- People will be receiving so many emails, Facebook ads, direct mail, etc. that there will be a blindness to your marketing and advertising, causing a decline in response.
- Even the excitement of the election itself will cause such a distraction that your product or service will get lost in the news.
Let me know if you have any other questions about how best to market during this busy election season. I can also help you on your direct marketing campaigns. Call me at (310) 212-5727 or email me at firstname.lastname@example.org