Modern elections are all about social media and direct marketing.
How are the current candidates doing on social media?
| Hillary Clinton | Gary Johnson | Jill Stein | Donald Trump | |
| Twitter Followers | 8.9 Million | 327,000 | 227,000 | 11.7 Million |
| Facebook Followers | 6,060,320 | 1,517,540 | 572,946 | 10,756,725 |
Donald Trump is dominating the social media. The third-party candidates are not even close.
How are the major party candidates doing on their email campaigns?
Here is the color coding for each of the vertical bars for the graphs below:
Hillary Clinton and Donald Trump features (Credit: Return Path)
Email List Size:
Hillary Clinton still dominates in this arena, but Donald Trump and other Republican organizations are catching up to her. Now also how drastically Hillary Clinton’s email list has dropped!
Percentage of Emails Opened:
On this metric, Donald Trump and different Republican Party operations still romp Hillary Clinton. The Republican campaign enjoyed a considerable spike at the August, too.
Delete Without Opening Rate:
Clinton and Trump’s campaigns are taking on nearly identical deletion rates.
Rate of Delivery to Spam:
The Donaldtrump.com camp has done a much better job of eliminating spam issues, and now reports lower spam rates than the Hillary Clinton camp. The Republican Party eblast campaigns, however, are still marred with high spam rates.
Complaint rates:
The complaint rates for the Hillary Clinton Camp are non-existent (keep in mind, though, that more people are dropping off her list than Trump or the Republican Party lists).
The complaint rates for the other Republican campaign sites are YUGE, and need to be looked into.
What do you think of these email and campaign data? Email me at craig@cdmginc.com.
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Okay, the Clinton campaign has one website while the Trump campaign has five. I would assume, correctly I believe, that it is probable, or at the least possible, that in a great many instances, an individual responded to at least two, if not all, of the Trump websites. That being the case, wouldn’t these results be just a bit skewed?? How could they even be close to accurate?? Wouldn’t Trump be, at the very most, neck to neck with Clinton, if not substantially less than her? As for the complaint rates, having only one website to deal with, one might conclude that any complaints were resolved in short order, while having multiple sites to deal with could result in multiple complaints from the same individual, thus resulting in fewer resolved issues, and indeed, increases of non-resolved complaint issues. The only thing I can say about all of this is sometimes less is indeed better, and more is not so great a thing. Either way, anything produced by social media really can’t be trusted to be truthful or accurate.