The mobile app marketplace has not displaced retail.
Not at all!
In fact, even though consumers spend 60% of their shopping time on the Internet (on their phones), they are browsing and research in order to make the best purchase … at a retail store.
Most people avoid purchasing on their mobile phones for one simple reason:
It’s not that easy to do.
Most websites required prospects to navigate through 13 fields before the final checkout.
With so many fields in the way, your business can expect a high abandonment rate.
Very few companies have designed their websites to ensure a single-page checkout, or at most 2.3 pages before checkout.

Mobile use and retail shopping? (Credit: Dreamstime.com)


Here are the statistics on which companies have reduced their online shopping experience to one page:

  • 40%–Sportswear
  • 39%–Fashion
  • 37%–Retail
  • 25%–Beauty

But how many fields do customers, on average, have to go through in order to finish a purchase online?

  • 16—Fashion
  • 14—Beauty
  • 13—Retail
  • 13—Sportswear

At least most websites are offering a form of expedited payment. Here’s the current statistical breakdown:

  • 83%–Sportswear
  • 80%–Fashion
  • 74%–Retail
  • 67%–Beauty

So far, only 23% accept ApplePay.
Companies should not be hesitant about heavier marketing online. Mobile searches enhance retail purchases instead of diminishing them!
Do you want to increase your response through mobile apps, research, and advertising? Call me at (310) 212-5727 or email me at craig@cdmginc.com and we will research how we can expand your prospects and profits through mobile advertising.

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