Did you know that paid search ads are a great way to test headlines and subheads for your print campaigns?
Take a look at this paid search test, which used three different headlines paired with the exact same copy and URL.
Headline A
Jeep Parts
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Shop Jeep Parts & Accessories
Headline B
Jeepers Guide
Instant Rebate & 100% Price Match
Shop Jeep Parts & Accessories
Headline C
Gear to get you there
Instant Rebate & 100% Price Match
Shop Jeep Parts & Accessories
With nearly 55,000 impressions, Headline A, “Jeep Parts,” was a clear winner with a click-through rate that was 24% higher than Headline B. Headline A also had a higher conversion rate of 1.5%, while Headline B converted just 0.4%. as for Headline C…it was left in the dust completely.
Why do you think Headline A has the best response? Email me at [email protected]. I’ll share some reader responses in the next issue (without disclosing your full name).
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