Keeping in touch with your customers and expressing your appreciation should be at the top of your to-do list, now that this down economy has sparked such fierce competition.
 
Many marketers accomplish this by offering a discount for future purchases in their thank-you emails.
 
Here’s how a large florist with an online presence decided to test their approach:
 
Subject Line A: Thank you for Making Us Your Florist of Choice
 
Subject Line B: 15% Off – Our Way of Saying Thank You!
 
The results might surprise you. The opening rate for subject line A was 25% higher than B’s…even though the offer wasn’t mentioned. But that’s not all you need to know.
 
When it came to click-through rates and sales, subject line B outperformed A quite well. Here’s a breakdown:
 

 Subject Line ASubject Line BRelative Difference
Unique click-throughs10.11%16.21%60.34%
Sales Amount$4,717$7,63756.18%

 
Why do you think B beat A? Email your thoughts to craig@cdmginc.com
 

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